Hello, it’s me, Jeff Ordway.
I am a creator, designer, and developer.
Imagine a world where creativity and functionality collide to craft digital products that make the ordinary extraordinary. I navigate life with boldness, joy, and honor mixed with a dash of adventure and whimsy, inspiring others to unearth and seize their greatness.
Grape Line Transit App
Ride with easy to work, the store, or your favorite local winery.
Research Methodology
Key Insights
Problem Statement
Many riders do not feel valued by the Lodi Grape Line because of the lack of a cohesive digital resource and overly complex user experience. If available, they would choose an alternative form of transportation if affordable and easy to navigate.
User Personas
Solution Statement
How might the Grape Line improve its rider's experience by centralizing all information in a single resource and reducing the systems complex rules and procedures?
Minimum Viable Product
Many riders do not feel valued by the Lodi Grape Line because of the lack of a cohesive digital resource and overly complex user experience. If available, they would choose an alternative form of transportation if affordable and easy to navigate.
Site Map
User Flow
Typography
Colors
Logo
Iconography
Sketches
Basic layouts on paper with multiple design iterations.
Low-Fidelity
Wireframes are laid out in Figma with basic shapes using sketches as a guide.
Mid-Fidelity
Added additional design elements in grayscale.
High-Fidelity
Added visual design elements, including images, colors, and effects.
Usability Testing
Two potential users provided feedback on the design and layout throughout the design process. Their feedback provided new ideas for design iterations, resulting in a more straightforward user experience and an improved user interface.
Trip Planning
Planning tools to preview routes, estimated travel time, walking requirements, and forecast of bus capacity.
Dial-a-Ride Scheduling
Multiple options to schedule and edit Dial-a-Ride trips.
Bus Tracking
Real-time bus tracking to see when the next bus arrives at your station.
Ticket Sales
Ticket purchasing, tracking, and display for bus and dial-a-ride service.
